Welchome are a Chelsea based, Italian furniture retail outlet specialising in high quality home furnishings. They also offer a successful bespoke design service for business and residential interiors.
They approached me to update their website in late 2015. Their previous design was nearly six years old and was visually dated and cramped. The existing site was only partially responsive and the content management system was extremely limited.
The brief was to create a site that presented the visual quality of their products in a far more appealing fashion. They also required a comprehensive, yet simple Content Management System as they were continually updating their online catalogue with new products.
The design of the site, which had previously been cramped and visually chaotic, was pared down with white backgrounds and minimal design. The previous typeface was replaced with Raleway, a light elegant geometric web font. The colour scheme was mostly comprised of neutral greys designed to place greater emphasis on the excellent product photography.
On the home page, the layout is dominated by a full-with carousel which allows the sheer quality of Welchome's product range to shine through.
The site was built around WordPress with the basic Content Management System expanded to allow for control of products, interior design, news and catalogues.