Power Strike was a product in need of a brand when my client approached me with it. Even the name didn't exist.
What was there was a decent concept. A solution for when the modern world lets you down. It was a small single use battery with a couple of hours power for a mobile phone or tablet. The batteries came with connectors for either android or apple devices. The devices weighed a couple of programmes and were only a couple of inches across, it was the perfect solution of for anyone whose batteries run out when you were far from any any source of power.
I came up with the idea of PowerStrike to highlight its single use capability and the fact that it could be used in situations where every other battery option was exhausted.
I wanted to use a stark, angular, and aggressive typeface due to the nature of the product and Futura fitted the bill perfectly.
The marketing strategy was to co-brand the item for sales in football superstores across Europe so the various packaging demos included samples from Barcelona and Chelsea.