I wanted to work with a purely typographic image that would be immediately recognisable while saving the rear of the card for information.
![](http://silver-monkey.com/wp-content/uploads/2022/05/bus_card_back_final_sample.png)
My preferred solution was to do something that you rarely see on a business card, a photograph. Failing that I wanted to reduce the typographical elements until they became a purely graphic entity.
So I ended up with cropped overlaid text from the company's logo.
![](http://silver-monkey.com/wp-content/uploads/2022/05/bus_card_front_final_sample_rene.png)
The graphic flourish on the back of the card came about as a happy accident. I initially wanted to have those bleeding off the corners of the card. However the client didn't really like the visual and which I was trying to delete from the artwork I needed up reducing them by accident.
![](http://silver-monkey.com/wp-content/uploads/2022/05/bus_card_aw-627x1024.png)
This resulted in the basis of the final image with the two corners framing the text.