Alitrac is a branding vehicle for BD Networking. Their first product was a rebranded personal alarm, combing an ultra high sound with a flashing LED. The device would be perfect for vulnerable people travelling in potential hazardous areas or situations.
Packaging comes with a unique set of challenges. Packing projects are visually dense, with a huge number of elements needing to be incorporated into a relatively small space. This makes the potential for getting the visuals and the messages lost in the sheer overload of information compressed in such a small space,
Balancing these elements while maintaining visual impact is the needle that you have to thread.
I created the packaging using colours that were sympathetic with those of the main retailer, Lloyds Pharmacy. I received some assets from the product supplier, such as the product images and a few sales shots. They also helpfully supplied an accurate dieline for the artwork
In the end I used a graphic silhouette of the egg shaped alarm to create areas of light and dark on the front and top of the package. I also drew the small icons used for the product's technical specifications.
