Your Brand Agency was the brainchild of René Battenburg, a Netherlands born businessman living and working in the UK.

His business idea was simple. Finding markets for emerging technological hardware products and vice-versa. Countries all over the world are getting involved in the current technological revolution. The idea was to find the best and most innovative products, no matter where the were from, and integrate them into the current global marketplace. His surname, beginning with the letter B, gave me a place to start.

The idea for the logo came from an unrealised concept that had been part of a previous brief. I had been playing around with a symbol which was based on the letter B mirrored. As I doodled this I began to notice a connection with the universal power symbol (itself a graphic representation of the numbers 1 and 0).

This led me to think that the symbol itself looks reminiscent of a couple of links in a chain. Eventually I came up with the idea of a chain section made up of over interlinked power symbols which would also represent the letter B.

The full-colour representation of the logo used a brushed steel surface that I had photographed from the back of an old Motorola smartphone, and then overlaid with a cobalt tone.